High-Performance WordPress Platform for a Leading Trampoline Park Brand in Scandinavia

About the Client

Rush is one of the leading providers of indoor trampoline parks in Scandinavia, operating venues across Norway, Denmark, Finland, and Sweden.

With a growing footprint across multiple countries, Rush needed a digital platform that could support regional expansion, high traffic volumes, and local content management – all while maintaining a consistent brand experience.

The Challenge

Rush needed a custom WordPress theme that could be reused across multiple countries while still allowing for local customization.

They needed a website that could:

• support multiple countries from a single technical foundation
• allow local customizations without fragmenting the codebase
• handle high traffic during peak seasons and campaigns
• remain fast and stable across all regions
• be easy for local teams to manage independently

At the same time, performance and consistency across markets were non-negotiable.

Our Solution

IMADO designed and built a custom WordPress platform with a strong focus on multi-country scalability, performance, and editorial flexibility.

At the core of the solution is a reusable custom WordPress theme designed to serve multiple countries from a shared foundation.

We designed and built a shared theme core that:

• maintains a consistent brand experience across all markets
• allows country-level customizations (content, branding, configuration)
• supports different languages and local requirements
• avoids code duplication and reduces long-term maintenance costs

This setup enables Rush to scale efficiently across Scandinavia, while giving each country team the flexibility they need without compromising performance or stability.