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JUMP House

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Loading time

1 sec

Page Speed:

95/100

Build in:

~450h

About the Client

JUMP House is one of Germany’s leading indoor trampoline park brands, operating multiple locations nationwide. With thousands of visitors every week and a fast-moving marketing team, their website plays a critical role in discovery, bookings, and brand experience.

They needed a platform that could match the energy of their parks – fast, flexible, and easy to manage internally.

The Challenge

The existing website had become a bottleneck for both users and the internal team:

  • Outdated design that no longer reflected the brand’s dynamic identity
  • Overly complex CMS structure slowing down content updates
  • Friction in the user journey, especially on mobile devices
  • Low conversion rates for key actions such as bookings and park discovery
  • Performance issues impacting SEO and user engagement

Collaboration & Delivery Model

We worked closely with Webpart, the SEO agency responsible for organic strategy, as well as JUMP House’s internal marketing team.

This collaboration allowed us to:

  • align technical decisions with SEO requirements from day one
  • ensure clean information architecture and crawlability
  • implement performance and UX improvements that directly supported organic growth
  • deliver a platform that marketing teams can iterate on independently

Our Solution

IMADO led a full redesign and rebuild of the platform, focusing on performance, usability, and editorial flexibility.

What we delivered

  • Built a custom WordPress theme from scratch, optimized for speed and scalability
  • Implemented bespoke Gutenberg blocks tailored to JUMP House’s internal workflows
  • Simplified content management – no code required for daily updates
  • Streamlined the user journey from park selection to booking, with a strong mobile-first focus
  • Applied performance best practices across front-end and back-end
  • Improved accessibility and laid a solid SEO foundation

The result: a platform that is fast for users and frictionless for editors.

Impact & Results

  • Noticeable increase in booking conversions within the first 3 months
  • Page load times reduced to ~1 second, leading to longer sessions and lower bounce rates
  • Marketing team can now update pages in minutes instead of hours
  • Platform ready to scale with new locations, campaigns, and traffic spikes

Technology & Approach

  • WordPress with custom Gutenberg architecture
  • Clean, extensible codebase aligned with WordPress Coding Standards
  • Performance-first mindset (Core Web Vitals, caching, asset optimization)
  • Designed for long-term maintainability, not short-term hacks

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