Leisure
AirHop
Loading time
1 sec
Page Speed:
93/100
Build in:
~370h
About the Client
AirHop.co.uk operates indoor trampoline parks across the UK. Alongside AirHop, they also run Jump Inc and Go Jump In – three brands, multiple locations, high traffic, heavy seasonal spikes.
They needed a WordPress platform that could match the energy of their parks – fast, flexible, and easy to manage internally.
The Problem
Three brands.
Three separate WordPress installations.
Dozens of duplicated location pages.
Every time marketing wanted to update the homepage hero, pricing block, or campaign banner – it had to be done manually across all brands and all locations.
Results:
- Content inconsistencies
- Slow campaign rollouts
- High maintenance overhead
- Risk of errors
- No central governance
On top of that, they had a new brand guideline and needed a full redesign to reflect it.
What We Did
Full Redesign in Figma
We redesigned the entire experience based on the new brand guidelines:
- Clear visual hierarchy
- Location-first UX
- Modular components
- Conversion-focused layouts
- Mobile-first approach
Every section was built as a reusable system – not a one-off page.
Multisite Architecture
Instead of maintaining three separate installations, we consolidated everything into a WordPress multisite network.
One network. One theme. Multiple brands.
Key improvements:
- Shared core theme
- Global design system
- Brand-level configuration
- Per-location content control
- Reduced code duplication
Now they manage brands independently – but maintain infrastructure centrally.
Global vs. Local Content Structure
Previously:
- Each location had duplicated static pages
- Changes required manual edits per site
We introduced:
- Global pages (shared across all locations)
- Local pages (location-specific overrides)
Marketing can now update most product content once – and it reflects everywhere.
Result: ~200% faster content management workflow
Interactive Opening Hours Calendar
Each location runs different attractions at different times.
Static opening-hours blocks were not enough.
We built a custom interactive calendar:
- Attraction-specific schedules
- Dynamic time blocks
- Clear mobile UX
- Easy admin management
Now customers see exactly what’s available – per location, per time slot.
This reduced confusion and improved booking flow clarity.
Performance & Infrastructure
High traffic + seasonal spikes (holidays, school breaks) required stability.
We implemented:
- Location-aware caching rules
- Optimized page cache per location
- Cloudflare maintenance page failover
- Clean cache invalidation logic
Result:
- Safer deployments
- Stable performance during peak traffic
- Faster TTFB
- Reduced server strain
Results
Before
- 3 separate WP installations
- Duplicated page structures
- Slow content updates
- High maintenance overhead
After
- Unified multisite architecture
- Single theme governance
- Global/local content logic
- 200% faster editorial workflow
- Scalable infrastructure
- Stronger brand consistency
One network. One theme. Multiple brands.
Let’s build something exceptional
Under your brand, powered by our experienced WordPress developers.
