AirHop

Full Redesign in Figma

We redesigned the entire experience based on the new brand guidelines:

• Clear visual hierarchy
• Location-first UX
• Modular components
• Conversion-focused layouts
• Mobile-first approach

Every section was built as a reusable system – not a one-off page.

Multisite Architecture

Instead of maintaining three separate installations, we consolidated everything into a WordPress multisite network.

One network. One theme. Multiple brands.

Key improvements:

• Shared core theme
• Global design system
• Brand-level configuration
• Per-location content control
• Reduced code duplication

Now they manage brands independently – but maintain infrastructure centrally.

Global vs. Local Content Structure

Previously:

• Each location had duplicated static pages
• Changes required manual edits per site

We introduced:

• Global pages (shared across all locations)
• Local pages (location-specific overrides)

Marketing can now update most product content once – and it reflects everywhere.

Result: ~200% faster content management workflow

Interactive Opening Hours Calendar

Each location runs different attractions at different times.

Static opening-hours blocks were not enough.

We built a custom interactive calendar:

• Attraction-specific schedules
• Dynamic time blocks
• Clear mobile UX
• Easy admin management

Now customers see exactly what’s available – per location, per time slot.

This reduced confusion and improved booking flow clarity.

Performance & Infrastructure

High traffic + seasonal spikes (holidays, school breaks) required stability.

We implemented:

• Location-aware caching rules
• Optimized page cache per location
• Cloudflare maintenance page failover
• Clean cache invalidation logic

Result:

• Safer deployments
• Stable performance during peak traffic
• Faster TTFB
• Reduced server strain

Results

Before

• 3 separate WP installations
• Duplicated page structures
• Slow content updates
• High maintenance overhead

After

• Unified multisite architecture
• Single theme governance
• Global/local content logic
• 200% faster editorial workflow
• Scalable infrastructure
• Stronger brand consistency