Automotive & Mobility
Leading online marketplace in Sweden
Loading time
1 sec
Page Speed:
95/100
Ongoing dev:
+1450h
About the Client
Vincents is a leading online marketplace for buying and selling vehicles in Sweden. The platform connects buyers and sellers by offering a wide range of vehicles with detailed specifications, pricing, and availability.
When Vincents approached IMADO, the website had been developed by another agency, but the client was not satisfied with the quality, performance, and long-term maintainability of the solution. They needed a technical partner who could take over the existing codebase, stabilize the platform, and improve performance without disrupting ongoing business operations.
The Challenge
When Vincents approached IMADO, the platform was facing several technical and operational limitations:
- Slow page load times impacting user experience and SEO
- Inefficient vehicle search with long response times
- Limited filtering and poor performance with large datasets
- Fragile data synchronization with third-party systems
- Missing tools to support lead generation and valuation workflows
- Increasing demands from the marketing team without technical scalability
Our Solution
We took ownership of the technical improvements, focusing on performance, scalability, and usability, while ensuring the platform could grow with the business.
What we delivered so far
Currency API Integration
We implemented a Currency API to dynamically display prices in different currencies. This made the platform more accessible to international users and helped expand Vincents’ reach beyond the Swedish market.
Custom Vehicle Valuation Tool
We designed and built a custom valuation tool that allows users to estimate vehicle value directly on the platform. The tool quickly became a key feature, increasing engagement and generating high-quality leads for the business.
Search & Filtering Optimization
Search was one of the biggest bottlenecks.
We rebuilt the vehicle search experience by optimizing database queries, introducing AJAX-based results, loading improving filters for make, model, price, year, and specifications.
Result: search response times reduced by ~70%, with a significantly smoother user experience
Page Speed & Performance Improvements
We conducted a full performance audit and optimized both front-end and back-end: image compression and lazy loading, code minification and asset optimization, caching improvements and query optimization.
Vehicle Sync
Data synchronization between the website and Verendus was improved, reducing errors and enhancing inventory management.
Ongoing Support & Collaboration
We continue to support Vincents through an ongoing partnership. Our developers collaborate directly with the Vincents marketing team via Asana, handling feature requests, optimizations bug fixes, continuous improvements. This setup allows the platform to evolve quickly without internal technical overhead.
Membership Area & External App Integration
We are also implementing a dedicated membership area for Vincents clients.
The members’ area is tightly integrated with Vincents’ external application via API, allowing users to access personalized data, vehicle-related features, and account-specific functionality directly from the website.
This setup ensures:
- seamless data exchange between WordPress and the external app
- secure, role-based access for different client types
- a scalable foundation for future customer-facing features
The membership area extends the platform beyond a marketplace, turning it into a central hub for Vincents’ clients.
Impact & Results
- Faster search and browsing experience
- Significantly improved page load times
- Higher user engagement and longer sessions
- New valuation tool driving qualified leads
- Stable integrations with third-party systems
- Marketing team empowered to move faster
Technology & Approach
- Fast WordPress architecture
- Performance-first development mindset
- Scalable database and search optimization
- API-driven integrations
- Clean, maintainable codebase
We highly recommend IMADO for any company that wants to achieve great results.
Axel Nilsson
Head of Digital Marketing, Vincents Husbil & Husvagn (Sweden)
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