Asset Management
Website Redesign Focused on Lead Generation
Overview
Gemini AMPM approached us with the goal of redesigning their website to better support lead generation and organic growth.
The existing website did not clearly communicate their services and lacked the structure needed for effective SEO. Visitors had difficulty understanding the value of the firm and there was no strong path guiding them toward contacting the company.
Our goal was to redesign the website so that it would:
- increase the number of qualified leads
- clearly present services and expertise
- build trust with potential clients
- support SEO growth through structured service pages
The Challenge
The previous version of the site had several limitations:
- Unclear Service Structure
- Weak Lead Generation Flow
- Limited SEO Visibility
- Trust Signals Were Missing
- Outdated WordPress Core
Our Approach
To address these challenges we redesigned the website with a strong focus on clarity, SEO structure and lead generation.
Complete Website Redesign
We created a new visual identity for the site that reflects the professionalism and credibility of the brand.
Key improvements included:
- modern, clean design
- improved readability and layout
- mobile-optimized interface
- stronger visual hierarchy
The goal was to create a site that immediately communicates trust and expertise.
SEO-Driven Content Structure
Working closely with the client’s SEO agency, we reorganized the entire website architecture.
Instead of a few generic pages, we developed dedicated service pages focused on specific business services.
This allowed the website to:
- target more relevant keywords
- provide deeper explanations of services
- match user search intent
The result is a structure that supports long-term organic growth.
Lead-Focused Page Design
The new website was designed to guide visitors toward contacting Gemini AMPM.
We introduced:
- clear calls-to-action across all pages
- contact forms integrated into service pages
- structured page layouts that guide visitors toward enquiry
Each page now supports a clear goal: encourage potential clients to get in touch.
Building Trust Through Content
Professional services rely heavily on credibility and reputation.
To strengthen trust we redesigned sections that communicate:
- company expertise
- services and specialization
- client-focused messaging
- clear explanations of how Gemini AMPM helps businesses
This makes it easier for visitors to quickly understand the firm’s value.
Figma to Elementor Workflow
The entire website redesign process started in Figma, where we created the full UI and page layouts before development. This allowed the team to iterate quickly on structure, conversion flow, and SEO content placement. Once the designs were approved, we translated the Figma designs into Elementor, ensuring the final WordPress website matched the original layouts while remaining flexible for future content updates.
Results
The new Gemini AMPM website now functions as a lead generation platform rather than just a company brochure.
By combining improved design, SEO-driven structure and conversion-focused layouts, the site now helps the firm:
- convert traffic into enquiries
- attract more qualified visitors
- communicate services more clearly
Technology & Approach
- WordPress
- Elementor PRO
- SEO-Focused Site Architecture
- Conversion-Optimized Page Design
AirHop
Consolidated 3 WordPress brands into one multisite platform. Global + location pages, custom calendar, and 200% faster content management.
Vincents
Scalable automotive marketplace rebuilt for performance, fast search, and API-driven integrations – improving page speed, data synchronization, and lead generation.
JUMP House
High-performance WordPress platform for one of Germany’s leading trampoline park brands – built for speed, modular content management, and conversion-focused user journeys.
Rush
High-performance WordPress platform for a multi-country leisure brand, built to scale across Scandinavia.
Spadiora
High-performance fashion eCommerce on WordPress with a custom checkout, multilingual support, and flexible promotions.
GeminiAMPM
We redesigned the Gemini AMPM website with a new visual identity, SEO-driven service pages, and conversion-focused layouts to improve trust and increase lead generation.
Let’s build something exceptional
Under your brand, powered by our experienced WordPress developers.
