Their speed and communication were impressive.
Marketing
Figma to WordPress (Elementor) for a Performance-Driven Marketing Agency
Loading time
~1.2s
Page Speed:
92/100
Build in:
~90 hours
About the Client
The Orchard Agency is a Melbourne-based, Australia email and marketing automation agency helping brands across eCommerce, B2B, and service industries grow through data-led communication.
Since 2010, they’ve partnered with over 500 businesses – from fast-growing startups to established multinationals – delivering measurable results through performance marketing, automation, and intelligent customer engagement.mance without disrupting ongoing business operations.
The Challenge
The Orchard needed to turn a detailed Figma design into a high-quality WordPress website that:
- matched the design pixel-perfectly
- remained easy to edit by their internal team
- supported rich animations without hurting performance
- loaded fast and met modern PageSpeed standards
The site also needed to reflect the agency’s premium, performance-driven positioning.
Our Solution
IMADO handled the Figma-to-WordPress conversion, using Elementor as the editing layer while maintaining performance and clean structure.
What we delivered
- Converted the full Figma design into a custom WordPress website
- Implemented Elementor in a controlled, scalable way for easy content editing
- Integrated Lottie animations to enhance storytelling without sacrificing speed
- Optimized front-end and back-end for performance and Core Web Vitals
- Ensured consistency across breakpoints and devicesn
The result was a site that looks exactly like the design – and performs like a production-ready platform.
Lottie Animations Implementation
To enhance visual storytelling without compromising performance, we implemented Lottie animations across key sections of the website.
The animations were carefully integrated to:
- match the original Figma motion design
- remain lightweight and performant
- work smoothly across devices and screen sizes
- avoid negative impact on Core Web Vitals
By using Lottie instead of heavy video or GIF assets, we preserved fast load times while adding subtle motion that supports the brand’s premium feel.
Impact & Results
- PageSpeed score of 92/100
- Fast load time (~1.2s) despite rich visuals and animations
- Marketing team can update content independently using Elementor
- Clean, maintainable setup ready for future growth
Technology & Approach
- WordPress with Elementor
- Performance-focused front-end implementation
- Lottie animations for lightweight motion
- Clean structure with long-term maintainability in mind
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