About the Client
PIKADA is a Polish travel agency that organizes school trips and travel for other groups. Its offer includes educational trips, camps and holidays for children, and domestic and international journeys for seniors. The company helps teachers and group organizers find trips suited to their participants and travel plans.
The challenge
PIKADA needed its website to do more than present the company online. It had to support the sale of trips, present a broad offer clearly, and help build trust with prospective customers.
The website also needed to work well for the PIKADA team. Creating offers and managing the site should be straightforward, so the team could keep its travel information up to date.
The solution
IMADO handled the UX, web design, and implementation of pikada.net. The project included a trip search and an integration with PIKADA’s custom CRM.
The search helps visitors browse trips by type, destination, and duration. This gives people arranging school trips and other group journeys a direct way to narrow down the offer. The current website also presents trip highlights and duration on its offer listings.
The work addressed both sides of the experience: making trips easier for visitors to find, and making offers and website content easier for PIKADA’s team to manage.
Results
In the first three months after launch, PIKADA reported:
- 30% more website form submissions
- 25% higher search visibility, monitored in Google Search Console
- 40% improvement in page speed, measured with Google PageSpeed
Custom trip search and CRM integration
Visitors can search for trips by departure city and see the price for their selected departure point. The website is also integrated with PIKADA’s custom CRM.
Testimonial
Their creative approach to design and attention to user experience particularly stood out.
Kacper Sapis
